How do you redirect users after logging into a Membership site

When using Membership for managing members and content access, I would simply like to redirect all subscribers to a specific page - skipping the edit profile / dashboard page - after they authenticate by logging in.

It doesn't seem clear on how to do this. You can do it once they register, but if you register the users then they are not redirected. Also, subsequent sign-ins are not redirected, they always end up at the profile edit page.

My immediate solution was Peter's Login Redirect, but this functionality should be built into Membership itself