How do you show a FREE pricing table like on EduBlog?

How do you show a FREE pricing table like on EduBlog?

I can't find any good information on this. All my users get is a small bit of text saying "No thank you, I will continue with a basic site for now."

I want to be able to show features that FREE users receive and compare it to PAID.

Any help would be greatly appreciated.

cheers
Andrew