How to add Ultimate Facebook comments in the loop?

I display all my posts' excerpt in the homepage. I also want to add facebook comments along with the post excerpts. To do that I think I have to be able to add facebook comments box inside the loop.
Please take a look at this page here. http://www.bjk-tribun.com

Currently I have this line in the loop that displays the content and the Comment Link.

the_content('Continue Reading ?');
global $withcomments;
$withcomments = 1;?>

<a href="<?php the_permalink(); ?>#comments" rel="facebox"><?php comments_number('No Comments', '1 Comment', '% Comments'); ?></a> <?php
                            }
                        }

I tried adding <?php do_action("my_hook"); ?> but it didn't return anything.