How to change Course-title to an h1 tag

See: http://www.markhallam.net/cadman/training/technical-writing-training-course/
How can I change the h3.course-title to an h1 tag for SEO and semantic reasons?

I am using the shortcode:
<?php echo do_shortcode ('[course_title]<div class="course-video">[course_featured_video]</div><div class="entry-content-excerpt"><div class="course-box">[course_dates][course_enrollment_start][course_end][course_language] [course_cost]</div><div class="quick-course-info">[course_join_button]</div></div>'); ?>