how to convert JavaScript embed code into WordPress script embed code

(Originally posted here: http://wp.tutsplus.com/articles/how-to-include-javascript-and-css-in-your-wordpress-themes-and-plugins/#comment-18438 but I'm not sure how to subscribe to comments there, and I wanted to see if they provide different info than from you guys. Thanks!)

Question:
How do you turn a script’s embed code into the proper scripting for WordPress (e.g. functions.php, footer.php, both)?

For example:

<script src="http://jotform.us/min/g=feedback2" type="text/javascript"></script>
<script type="text/javascript">
  new JotformFeedback({
     formId		: "123",
     buttonText	: "Wishbox Form",
     base		: "http://jotform.us/",
     background	: "#F59202",
     fontColor	: "#FFFFFF",
     buttonSide	: "bottom",
     buttonAlign	: "right",
     type		: 2,
     width		: 400,
     height		: 250,
     instant		: true
  });
</script>