How to set a membership level "home page" after login?

Ok, so another question that is eluding me... (yes I have read the manual)

Am I missing it or is it not possible:

Right now when I have an active user sign in to my site, they login and get dumped at the default (ugly) Wordpress profile page...?

Isn't there a setting somewhere that should allow me to point to a specific "home page" for each membership level? Or at least even if universal, something other than the use profile page?