i have Close button acts as "Never see this message again"

i have Close button acts as "Never see this message again" link however if user refreshes the popup still come up i also set PopUp shown less than to 1 but it still shows up which is really annoying can you tell me what is wrong sample url http://arabia.style.com/fashion/news/julia-roberts-bare-feet-the-actress-stands-up-for-equality-by-breaking-the-red-carpet-rules-at-cannes/