I've recently launched my first WPMU site and it's focused on a niche of users that are pretty low tech. We aren't doing any kind of free plan, they have to pay to have access and we offer a 30 day money back guarantee.
Out of 10 people that have signed up, only about 3 have done anything with their blog.
From what I can tell through emailing some of our members and a few that have canceled, people:
a) Don't know where to get started
b) Are having trouble figuring out how to do anything
Even though we have the intro video available from this site embedded into the dashboard, it doesn't seem people are taking the time to watch it.
Today I added a new feature to the dashboard, and I would like to get your thoughts/feedback.
I created a Todo list with about six things like edit your first post, pick a theme you like, add widgets, edit your about page, etc. Each todo item has a link directly to the place they can accomplish the task. The todo list also has some slick ajax that <strike>s the item when they mark it as done and once they've marked them all done it disappears completely.
My goal is to get people updating the site right from the get go so they will feel more committed to the product.
I'd like any feedback on this idea and also any ideas you would have for getting people to get started on setting up their blog.