Is it possible to format the plain text?

I am trying to split the line of text that appears below the pricing table. I want a line break in the text so it neatly formats the two parts of the sentence. I can get it to format if I am a blog onwner, but not if I am a visitor. Screenshot 007 shows properly formatted text. Screenshot 006 shows the text with the html tag showing.

How can I format the text?

Thanks and Gracias,
Kirk