After a user pointed it out, I just confirmed that clicking the Like button in our Social Marketing Ads does not post the status update to the user's Facebook timeline. So I tried the other social network buttons... Twitter shares post to feed properly, but the number in the ad does not update. LinkedIn shares are posting updates correctly and updating total.
Can anyone else replicate these issues?
We use Social Marketing ads to run contests by revealing questions (instead of coupon codes) which users must answer with a comment on the blog post. I've updated to most recent plugin version and Facebook issue continues.
Please feel free to try it yourself at http://nutrition.tripawds.com/2012/10/18/onlynaturalpet-coupon-code-contes/
Thanks in advance for any feedback.