Just need two things First-- I've looked around the files

Hi Just need two things

First-- I've looked around the files but cannot fine where to change the "Add Listing" to "Add Your Personal Listing"

Second, I need to Exclude the normal tags and category from this loop on the update listing template so I just get my custom fields and taxonomies. Not the standard tags and categories. Just want them to disappear and they appear to be called in the loop.

<?php
		//get related hierarchical taxonomies
		$taxonomies = get_object_taxonomies('directory_listing', 'objects');
		$taxonomies = empty($taxonomies) ? array() : $taxonomies;

		//Loop through the taxonomies that apply
		foreach($taxonomies as $taxonomy):
		if( ! $taxonomy->hierarchical) continue;
		$tax_name = $taxonomy->name;
		$labels = $taxonomy->labels;
		//Get this Taxonomies terms
		$selected_cats = array_values( wp_get_post_terms($listing_data['ID'], $tax_name, array('fields' => 'ids') ) );

		?>