I have alot of content on my product page which makes the buy now button somewhat hidden at the bottom right of the page. I'm trying to make the buy now button and pricing stand out more. What is the best way to do that? I'm considering adding it to the top of the page as well as the bottom, changing the color of the button, making the button bigger and/or creating text hyperlinks or my own buttons linking to the buy now page.
Are any of these options to make the buy now button easier to see possible? If so, which one(s) do you recommend?