Marketpress custom shortcode for email templates

Can I include shortcodes in emails for marketpress? I just need a way of sending a product-specific link to a user once purchase is complete - alternatively, instead of giving them a digital-download, if they could just receive a link to that file... that would work too.
I'm putting the link in the SKU field since that's really the only option I have found.
Currently, it shows in PRODUCTINFO which is great, but it has too much info. I just want a SKU field.