Multisite install want to display stores, not products

hey, i'm trying to create an etsy like store where people can create their own store and post their services. on my main site, right now people can see all my products in a grid format, but i want them to see the users store instead and possibly the prices inside.
if a store has multiple services they are offering, i want the client to see the store owner rather than their products. is this possible?

however, if this isn't possible, is there any way the client can differentiate which product belongs to which store owner? right now, all i see is product title, a picture, price and buy now button. but i want the client to see the store owner too, and possibly a small bio inside the grid.

thanks