My batch create is not installing the list of sites from the xls file

2014-03-20 08:35:39 [debug] - --- Starting queue item processing ---
Blog name: [Carpet Cleaners]
User name: [admin]
2014-03-20 08:35:39 [debug] - User admin already exists (ID: 1)
2014-03-20 08:35:39 [debug] - Missing or invalid site address.
2014-03-20 08:35:39 [debug] - --- Queue item processing finished ---

2014-03-20 08:35:39 [debug] - Blog (.insydney.directory) does NOT exist yet
2014-03-20 08:35:39 [debug] - Starting new blog creation
2014-03-20 08:35:39 [debug] - New user is administrator
2014-03-20 08:35:39 [debug] - Attempting to create a new blog with this data:
Domain: [.insydney.directory]
Path: [/]
Title: [Carpet Cleaners]
Admin user ID: [1]
On site: [1]
2014-03-20 08:35:39 [debug] - Blog: .insydney.directory/ created!
2014-03-20 08:35:39 [debug] - --- Queue item processing finished ---