Need to change product name when on mp category pages using gridmarket theme

Hello, I am using marketpress with framemarket/grindmarket. I want to change the name of the products on category pages (described better by my screenshot I hope), so I can use the category pages to define the products name and to use the links to the products listings to output the quantities instead of repeating the product name again. I am trying to avoid changing the actual page names of the individual products. Im guessing that I need to either change my category template or write an if statement to replace the name output when on category pages, but I dont know the best course of action or what I would need to select to replace the name using an if statement. Hope that wasn't too confusing.