"Not Pro" as the default level regardless of label

I have changed the "Admin Menu Button Labels" under "Settings", however, the user side of the website still displays "Not Pro" next to the URL as follows:

Upgrade "Site Template" (http://template.ministryconnects.org) - Not Pro

Can't find "Not Pro" in any of the plugin files nor in the database so I am not sure where to look to make the update.