page.php/mp_product.php issue

im creating my own template for marketpress and im having issues displaying the correct info on the product page.

this is what i have in page.php:

<?php get_header(); ?>
      <div id="post-<?php the_ID(); ?>" <?php post_class(); ?>>
            <?php the_post(); ?>
            <?php the_content(); ?>
      </div>
</div>
<?php get_footer(); ?>

and it dispalys everything correctly. the image, meta data and description.

when i put the exact same code into mp_product.php and save it.

only the the_content(); is displayed. no image or add to cart meta data.

is there something im missing?

ben