Popup settings and open on click

I am trying to follow your instructions for setting up the popup pro but if you see by my screen shots what you have on your site doesn't match what I have in my wordpress site for the setup? Also on the first screen shot (ez-online-tax) you can see what I need to know how to do. I have multiple pages with small images on the left that I need to make clickable popups? Just like on your site, How do I do this?