Product category listings

I am busy creating my store and have added 3 products so far. I have not finalised the payment gateways yet.

My issue is with the product listing on the product category page.

If I look at the standard products page the listing shows the image, the excerpt and a “more info” link. Perfect.

If I look at the products on their category page then I have an additional “keep reading” link before the “more info” link. Not only does this look ugly but the “keep reading” link is the same for each product, which is incorrect. I would like to remove this redundant “keep reading” link from the archives / category listing for the products.

Any idea where I can edit this?

I am using the Pilcrow theme, wordpress 3.4.2

Product page (nice):

Product listing on category page (not nice):

Your advice would be appreciated.