Product Page Types

Is it possible to change the post/page format (not sure of the correct terminology) for products defined with marketpress?

I know when you do a regular post in the latest instance of Wordpress, you can choose different options, a common one being "Full width" where there are no sidebars.

I can't seem to figure out how to do this with market press products. I define the product, and it by default seems to show the product as a post with the side bars included.