Protected Content

OK so I'm getting the hang of this - a little.

I have created a shortcode of 'consultant' for protected content. I've placed [consultant] onto that page with the intention that if a visitor clicks on the link that takes them to that page they'll recieve a message that they need to login. All i'm getting is a 404 error, page not found.

I think I may have conflicting rules regarding that page, any ideas where to look?