[REQ] Better formatting for MarketPress Product Descriptions

The product descriptions that show up on the MarketPress "products" page or the "store" page look an awful like the_excerpt in Wordpress -- basically all text formatting is ignored.

The only way to get the product descriptions to show their formatting (like paragraph line breaks, bolded text, etc.) is to manually input the raw HTML into the "Excerpt" area of the MarketPress "add new product" page.

Is there a way to display the product description formatting on the products/store pages so that it looks more like the_content ?