I might be better off in an SEO forum or something, but I need some advice fairly quickly and I love how WPMU is quick to respond so I'm crossing my fingers that someone may have some good insight!
I have a client who has an old domain, but a REALLY crappy site under it. It used to do fairly well (according to him), but after I did an audit, checked Open Site Explorer and Majestic, the site scores very low and has very little value -- which is surprising considering how long he's had the domain.
What we're trying to figure out is what to do here. I have come up with 2 solutions and not sure which is best:
1. I built a new site for the guy, but it's under a different domain that he wants to use so I was going to do 301 redirects for the old site to the new site.
2. Or should I build a small site for this old domain and not do 301 redirects to the new site? Is it worth it to spend more money to keep a site under the old domain? Obviously, there are more costs involved here, but he is willing to spend if this is the best course of action.
Looking forward to hear what people think! I appreciate your time.