Should I use a page from one site to create another in a multisite?

I'm building a multisite network with the main site under the store brand name. I have sites on domains for each product brand we carry. Should I build the product page on the main site and use the multisite copy tool to create the home page on the product site? or build it individually? Beside the database usage, I think the only difference is how search engines read and rate the sites, which I don' t know yet.

  • Adam Czajczyk

    Hello Scott,

    I hope you're well today and thank you for your question!

    I'm not sure if I understand that correctly but your concern is mostly about search engine's ratings, is that right?

    The main aspect here would definitely be a content. While none of the search engines cares whether you created the page/site with any kind of a tool or "manually", the content counts the most. Having the same content repeated "1:1" all across the network (especially under different domains) may indeed have a significant negative impact on SEO rankings because duplicated content is not "liked" by search engines.

    That said, if it comes to search engine rankings, it would be better to make sure that the content of these pages is different (e.g. two differently worded "sales letters" or "descriptions"). However, you could also go for Canonical Links:

    https://en.wikipedia.org/wiki/Canonical_link_element

    You could use our SmartCrawl plugin to define Canonical URLs for those "duplicated" pages:
    https://premium.wpmudev.org/project/smartcrawl-wordpress-seo/

    i hope that helps :slight_smile:

    Best regards,
    Adam

Thank NAME, for their help.

Let NAME know exactly why they deserved these points.

Gift a custom amount of points.