Support System - show as new posts?

We are working to setup a support area for our clients to use. We also use Hipchat, and would love to receive notifications of new tickets in Hipchat. There is a Hipchat plugin that automatically sends a notification to Hipchat of a new post being added. We had hoped that it would "see" a ticket as a post. Any way to have a ticket show up as a "post"?