Understanding Shortcode Protected content

I am trying to wrap my head around the protected content short code
I have created a page and added the following code to the page

[level-jv] [wplp_dashboard] [/level-jv]

I have created the following protected content short code
[level-jv]you need to upgrade to access this page[/level-jv]

when I access the page http://advertisingrocket.com/dasboard/
the page is displaying the default protected content page
message

the goal is to display the custom message and give them a link to upgrade or register if they are not logged in