universal or both in google analytics plus

Hi,

In google analytics+ is it safe to choose the both option for tracking method or is it safer to just go with universal?

  • Nithin
    • Support Wizard

    Hi cornelius_butler,

    Hope you are doing good today. :slight_smile:

    In google analytics+ is it safe to choose the both option for tracking method or is it safer to just go with universal?

    The Demographics, and interests reporting is only available in Universal Analytics, so for users who used Classic Analytics as tracking methods could make use of this Both option, under Tracking Method, by adding a separate tracking code for analytics.

    So, using Universal Analytics as the tracking method would be enough. As of now, Google strongly recommends to make use of the Universal Analytics tracking library, instead of classic.

    I hope this helps. Please let us know if you still need any further assistance. Have a nice weekend. :slight_smile:

    Kind Regards,

    Nithin

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