url groups dont seem to be working and more..

I am really stuggling getting the settings right for my membership site.
Currently, I am trying to use url groups to separate what the membership offers, I have setup all of the urls in the url goup and set a 'visitor' level as negative and 'member-area' level as positive, I was expecting to login as a 'member-area' and be able to see the pages...

I also want to be able to add 3 extra fields to capture the users company name, job title and telephone number. I cant seem to find a way to do this. I have added the extra fields with CIMY but cant get them to show on user account page or registreation.

any help would be greatly receieved.