Using WPMUDEV plugins with Upfront

I’m seriously trying out Upfront to find out if I can start using it as the preferred theme framework for all my future projects. While I like the true drag and drop nature, I find the lack of content elements disturbing.

For example, take a look at this page: — see the video icon at the top that loads video in modal window. Am I able to achieve the same using Upfront? How?

Maybe the answer is by using 3rd party plugins (or those by WPMUDEV), which leads to my next question: How? Since we can’t edit content using WordPress editor, how do we insert shortcode then?