vanilla install, site redirects all attempts at access to protected

installed latest version of wordpress.
bought your Upfront theme and installed it and all dependencies.
activated Spirit theme and I visit site when logged in and it looks fine.

However, if I log out and just try to visit the site as an anonymous browser, i am redirected to sitename/protected and told the content I am after is protected.

This is clearly NOT the behavior I want.
Site should be browsable by anyone.

What am I missing? what Shall I do.
a (so far) very dissatisfied new member of wpmudev

see the site at

thanks for any help .
searching forums now.