What is the best practice for presenting an author's work.

Hello,

I'm hoping for an opinion from you guys; I hope you'll humour me.

I have a bunch of bloggers who write short stories, poetry and novels. I'm working to get them to promote their writing by blogging. I want to make the distinction here. What they blog and what they write (short stories et al) are totally different from each other.

Consider the blog posts to include observations of the day, or reviews of products, or talking about writing courses that they've been on. (Dear diary posts if you like) I don't want their short stories. poetry of novels to be a part of this diary/blog.

How do you suggest that I go about this?

I hope I've made it clear enough; if I haven't, please ask questions.

All the best,
Sonny