Why don't all classified ads show up on "Classifieds" page?

I've installed the plugin on a development (local host) site to try it out for a local newspaper client, but so far, it's not performing well.

The most pressing issue is the fact that the three "dummy" ads that I've created won't show up on the classifieds page at the same time. Only the most recent ad is displayed.

- Pagination is set to match WP Admin setting; Reading/Number of Posts (10).
- All ads are in "Active" status.
- I'm currently logged in as the site administrator and NOT under one of the three defined "roles" that I've configured.

Am I missing something?

Thank for your help.