A/B Theme Testing

Google Analytics AB testing for WordPress just got easy, compare two or more themes and find the winner.

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Configuring the AB theme testing plugin is super easy
Our initial analytics results
Our analytics results

ab theme testing integrates with Google Analytics to let you test two or more WordPress themes against each other. Improve your conversions, reduce bounce rates and increase pageviews without having to get involved in any code.

You can compare two themes with minor differences, or completely different designs… this plugin will distribute your visitors evenly across all the different themes and introduce custom variations to Analytics.

You don’t need to be an SEO expert, let AB Theme Testing do the hard work for you.

You can compare as many themes as you like

You can compare as many themes as you like

Then all you have to do is collect the data.

This plugin does the hard Analytics work for you

This plugin does the hard Analytics work for you

And to illustrate how well this plugin works we even used it on our own site.

We were able to measure the difference between ‘get this plugin’ and download this plugin’, and also the position of buttons, just by using four different WordPress themes with a few different tweaks.

And since then we’ve gone on to improve, support and update the plugin for almost 10,000 users.

Give it a go, you won’t be disappointed, and you could find yourself making a lot more dough.


Start by reading Installing Plugins section in our comprehensive WordPress and WordPress Multisite Manual if you are new to WordPress.

New Features

Now includes support for child-themes too. How awesome is that?

To install:

1.  Download the plugin file

2.  Unzip the file into a folder on your hard drive

3.  Upload the ab-theme-test folder to the /wp-content/plugins/

4.  Login to your admin panel for WordPress or BuddyPress and activate the plugin:

  • On regular WordPress installs – visit Plugins and Activate the A/B Theme Testing Plugin.

Network activate plugin

To Use:

Simply head to Appearance > A/B Theme Testing and set up your theme testing as follows:

1.  Select Enable Theme Testing

2.  Add your Google Analytics Tracking code

3.  Choose whether you do or don’t want to track on Admin pages

4.  Select the themes you want to test

5.   Click Update Options

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