"Hustle is great! We get all our Multisites up and running more or less entirely with WPMU DEV plugins. "
"Super nice business-driven plugin that enhances our numbers! I really enjoy being a member."
"Hustle is a really useful plugin. Thx guys and gals of WPMU DEV!"
Never fear, Hustle is here! Convert your visitors into subscribers, generate leads and build your business like a pro with the ultimate marketing plugin for WordPress.
More Than Just an Opt-In Plugin
Hustle is the ultimate online marketing tool for WordPress with all the tools and features you need to drive results.
Simple Design Options for Brand Consistency
Choose everything from colors and animations to layouts and drop shadows with Hustle’s intuitive and completely customizable design settings.
Charm Visitors with Highly Targeted Display Settings
Hustle includes all the behaviors and conditions you need to ensure visitors see your list or ads in the right place at the right time. Use time, on-click, scroll, location, position, page, post, login, category, tag, referral link, and device type to reach more users.
Catch Visitors with Smart Exit-Intent
Hustle comes packaged with exit-intent, a favorite of savvy marketers, that detects when visitors are about to leave your site and – BOOM! You can display a pop-up or slide-in to grab their attention.
Adblock!? No Problem.
Hustle has the moves to promote your pop-ups and slid-ins even if Adblockers are out to foil your plans.
Use wit and charm to slip by ad detection and promote your list or share a special message.
Set up Opt-ins Like a Boss
Want to grow your email list? Hustle is the original opt-in magician. Quickly and easily create the perfect email opt-in form for any page without having to touch a line of code. Choose your email marketing service, add content, set style options and pick display conditions.
Grow Your Mailing Lists with the Best in the Biz
Affordable & Flexible
Luxury High-End Provider
Grow Any List or Group
Easy Email Marketing
Self-hosted Email Service
When You Want Simple
New Services Coming…
Hustle is built to grow lists on your current Email Management System (EMS). Just connect your account and start collecting new subscribers.
Measure Your Performance and Results
How do you know whether your marketing efforts are actually working?
Hustle includes three handy metrics to help you make: better marketing decisions, including stats on how many times forms are displayed and submitted, as well as conversion rates.
Your Business Will Boom with Hustle
You won’t believe how easy to use, powerful and damn good looking Hustle will make your site.
And what’s more, we’re adding new features all the time so you’ll end up using the most powerful business marketing tool that’s ever been invented for WordPress.
Get Hustle and Get Charmed
For help and information on installing plugins you can view our Installing WordPress Plugins Manual.
Important note for users upgrading from Hustle free (from wordpress.org) to Hustle Pro: Due to different version numbers, you’ll need to delete the free version of Hustle from your plugin library before activating Hustle Pro. If you see an error when activating, double check to make sure you’ve deactivated and deleted the free plugin.
Hustle makes converting readers into subscribers simple and fun.
Getting Started with Hustle
Hustle will be one of the simplest plugins you’ve ever set up. With just a handful of settings in our clean, modern UI, users will find it’s simple to create an elegant and personalized Opt-in tools and custom content modules for their users.
Start by visiting the Hustle tab in your WordPress admin menu in your admin dashboard. You’ll see sub-menu items for the Hustle Dashboard, where we track your conversion data and offer an overview of your available optins and custom content modules; Email Opt-ins, which is your tool for building and managing Opt-ins; Custom Content, which lets you create pop ups, slide ins, and more; and Settings, which covers Hustle’s general settings. As you might expect.
Custom Content Module vs. Opt-in
Opt-ins are an original Hustle feature, they allow you to create stylish email capture forms, which can be connected to any of our supported newsletter services. Opt-ins can be displayed as a pop up, a slide in, a widget, after page or post content, or with a shortcode.
Custom Content modules are more flexible, they allow you to display any type of content. Custom Content Modules can be displayed as a pop up, a slide in, or with a shortcode.
Creating Opt-ins with Hustle
Let’s jump right in and build your first Opt-in. Start by going to Hustle > Email Opt-in, then Create New Opt-in
Opt-in Basic Setup
We’ve designed the opt-in and custom content module creation tools to work in an accordion, so you’ll see all the settings on the same page, but only the settings you’re currently working on will be visible. The first panel is basic setup.
Here you can:
- Name your Opt-in
- Select and connect to one of our supported email services. (currently, we support MailChimp, AWeber, Constant Contact, GetResponse, Sendy, Mad Mimi, Infusionsoft, Campaignmonitor, ConvertKit and our very own e-Newsletter.)
- If you’ve selected a mail service, you’ll be asked to select which mailing list to add new subscribers to, if you have more than one. MailChimp users who use Groups to sort their newsletter subscribers can also choose to display available groups, and choose one as the default. (See screenshot under this list for an example.)
- Choose to create an opt-in in test mode, if you’re not connecting to a mail service.
- Choose to save a list of emails collected from Opt-in submissions locally to your WordPress site which you can then download as a .csv file.
- Cancel, save, and move to the next step.
Content & Design
This is the panel where all the magic happens. These settings will allow you to customize your Opt-ins easily and efficiently.
In the first section, you’ll give your Opt-in a title, add content for both the main Opt-in and the success message, and choose an image. The toggle beneath the featured image allows you to fit or fill your image within your Opt-in.
If you need to edit your image, hover over it and click the ellipsis button (…) that appears to edit or swap out this image.
You’ll also notice the Preview icon in this panel, which is a white eye icon in a dark blue circle. Click this at any time to see a preview of how your Opt-in will look.
This section allows you to choose from our four different display styles built into Hustle. You can add fields for first and last name, and swap the image position from this section.
This section lets you choose between our array of pre-selected color palettes, or to choose your own custom colors.
Shapes, Borders, Icons
This section allows even further customization, with options for separating or joining form fields, rounding corners, adding a drop shadow, and selecting icon options.
This toggle will open and close the custom CSS tool, if you need even more customization options.
Hit Next Step to save and move on to the final screen. You’re almost there!
This last panel will allow you to choose your display method. Hustle has five different ways to display your Opt-ins. The first three have specific settings on the Display Method panel.
- You can display your Opt-in below your content on posts, pages, and custom post types.
- You can display your Opt-in in a pop up.
- You can display your Opt-in in a slide in.
- You can display your Opt-in in a widget, which is done in Appearance > Widgets.
- You can display your Opt-in by placing using the shortcode Hustle will create for you. You’ll see it at the top of the Display Settings panel, in the segment named Information.
Click open the settings for any of the three options displayed on this tab to adjust how you’d like your Opt-in to behave.
The After Content settings allow you to choose which pages and posts your Opt-in appears on.
Beneath these settings, you can select an animation for your Opt-in. We’ve included a full array of fancy effects to make your Opt-in stand out for your users.
If you’d prefer to display your Opt-in in a pop up, we’ve got you covered. Like the After Content option, you can choose the posts your pop up appears on based on categories and tags, and you can choose specific pages.
You can also select a trigger for your Pop Up.
You can trigger your pop up based on the following:
- Time. The time trigger allows you choose if you want the pop up to appear instantly or after a certain amount of time.
- Scroll. The scroll trigger will activate the pop up after a user scrolls through a certain percentage of the page.
- Click. The click trigger allows you to create an on-click trigger based on a CSS ID or class.
- Exit Intent. This trigger will activate the pop up when the user is attempting to close the tab or window where the page is open.
- AdBlock Use. This trigger activates the pop up if an ad blocker is detected in the browser.
The final settings for a pop up allow you to choose an entrance and exit animation, choose an expiration period, and allow users to never see the pop up again.
Because we love our users so much, these two options are just scratching the surface of what you can do with Hustle. We also included a slide-in display option, so you get the functionality of another of our popular plugins, all rolled into this little gem. Let’s take a peek at what you can do.
Like the after content and pop up display options, you can adjust on which pages and posts your slide in will appear, as well as other display conditions.
Along with adjusting triggers…
…and slide-in specific settings.
When you’re finished designing your opt in, choosing a format, and setting specific conditions, you’ll see this screen, which is an overview of all your Opt-in options.
Widgets and Shortcodes
To add one of your beautiful new Opt-ins to a widget, go to Appearances > Widgets in your WordPress admin area. Drag the Hustle widget to the sidebar of your choice and adjust the settings as you need. You can also use a shortcode to display your Opt-in anywhere on your site.
Creating Custom Content Modules with Hustle
Custom content modules work almost identically to opt-ins, but with more flexibility, so you can do more than just capture emails. Uses for custom content modules are only limited by your imagination. Let’s create a custom content module to get you started.
Content & Design
Start by giving your module a name, in the Content & Design panel.
Next, add the content itself.
Add a CTA button, if you’d like.
And choose the styles.
Like opt-ins, you can customize even further with your own CSS.
Click Next Step to save, and then you’ll see the Display settings panel. These settings work identically to the pop up, slide-in, widget, and shortcode display settings for opt-ins.
After hitting Finish Setup, you’ll go to the Custom Content overview.
That’s it! You can now Hustle like a pro.
How to find your MailChimp API
Log in to your MailChimp account, and click your name in the upper right. Choose “Account.”
On the account page, click the “Extras” tab, and you’ll find your API key there.
If you don’t already have an API key, simply click “Create A Key,” and one will be generated for you.
How to Integrate MailChimp Groups
Go to MailChimp, and ensure you’re logged into your account. Navigate to your Lists tab, and select Manage Subscribers from the drop-down.
On the new page, click Manage Subscribers in the menu, then choose Groups. On the Groups page, choose Add New. Add information about your groups and save.
Now return to Hustle, and click “Get Lists” next to your API key field. This will allow you to choose groups to display as part of user sign up.
And check out the finished product:
How to Connect to Constant Contact
When you select Constant Contact as an email provider, you’ll see the following message in the widget:
Please click here to connect to Constant Contact service. You will be asked to give us access to your Constant Contact account and then redirected back to this screen.
You’ll be taken to a Constant Contact log in screen. After logging in, you’ll see the following permission screen.
Select allow to connect Constant Contact to Hustle, and your unique key will be added automatically. All of your Constant Contact lists will be available in a drop-down when you’ve successfully connected.
How to Connect to AWeber
After selecting AWeber from the email provider drop down, you’ll see a connection message similar to Constant Contact’s.
After clicking, you’ll be taken to an authorization page on AWeber. Enter your login credentials and click Allow Access.
A modal will appear with your AWeber authorization code. Copy it to your clipboard.
Paste this code in the appropriate field in Hustle, then click Get Lists to generate a drop-down menu of all your AWeber lists.
How to Find Your Campaignmonitor API
This is probably the simplest of all our mail service integrations. Log in to your Campaignmonitor account, go to manage my account (click your avatar), then Manage API keys. Your API key will be on that page. Simply copy it to your clipboard and paste it in the proper field.
How to Find Your Mad Mimi API
- Log into your Mad Mimi account.
- Click the Account button in the upper right of the screen.
- Choose the API tab in the right panel, under Settings & Billing.
- Copy your Secret API Key and paste it in the proper field in Hustle.
If you need any help at all, feel free to ask a question and one of our brilliant support team members will be delighted to assist.
So What's Hustling?
Hustle is gonna quite literally transform your online fortunes. How? Here's how...
- Build your business like a pro with the ultimate WordPress email opt-in plugin
- Pop-up, slide-ins, widgets, embeds and after post opt-in
- Easily customize designs with in built editing
- Color match your brand, like magic
- Heaps of smooth built-in display animations
- Aweber, Mailchimp, Mailchimp groups, Constant Contact, Sendy, Infusionsoft, Mad Mimi, GetResponse & Campaign Monitor Ready
- Manage who sees your hustle with super powerful conditions
- Track how many times your material is displayed
- See submissions straight through WordPress
- Conversion rates overview will make your clients ecstatic
- Great default layouts to choose from
- Easy management dashboard
- New features, layouts and sass coming every month
- And, of course, completely free to try