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Your SEO title is the most important element because it is what users will see in search engine results. You'll want to make sure that you have your focus keywords in there, that it's a nice length, and that people will want to click on it. Best practices suggest keeping your titles between %2$d and %3$d characters including spaces, though in some cases 60 is the sweetspot. The length is important both for SEO ranking but also how your title will show up in search engines - long titles will be cut off visually and look bad. Unfortunately there isn't a rule book for SEO titles, just remember to make your title great for SEO but also (most importantly) readable and enticing for potential visitors to click on.

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Using keywords in any of your subheadings (such as H2's or H3's) will help both the user and search engines quickly figure out what your article is about. It's best practice to include your focus keywords in at least one subheading if you can.

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